This was first held in 1998 as a special activity to mark the Amazing Thailand project and promote the most important tourist destination of Phatthalung. The festival consists of eco-tourism activities lasting 1 month (14 February-15 March) when there are plenty of birds and Thale Noi is at its most beautiful. The festival takes place in the Thale Noi Non-hunting area. Daily activities include boating on long-tailed boats to observe flora and fauna, local performances, agricultural produce for sale, demonstrations of native life, and an assortment of local products for sale.

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