Located along the business itinerary Khanh Hoa – Da Lat – Ninh Thuan, Ninh Thuan has eager latent to teach business with numerous ethnical and historical sites, 
splendiferous landscapes, a 105km coastline, mount ranges that nearly stretch the sea, and magnificent bays much as Vinh Hy, Ninh Chu, Binh Tien and Ca Na.
With a new process strategy, Ninh Thuan has gradually thoroughbred its business capableness.
In addition to a beautiful coastline, the unique cultures of the Cham and Raglai peoples and their numerous historical and cultural sites make Ninh Thuan an attractive destination for tourists. During 2006-2010, revenue from tourism increased 22.8 percent and the number of tourists rose 25-26 percent, among which international tourists increased 4.3 times and domestic tourists 3.6 percent. Recently, Ninh Thuan organized a number of activities, including an international sculpture exhibition, an art exhibition of Ninh Thuan, an international Muay Thai contest, tours to traditional craft villages of the Cham, Thap Po, Klong Garai, Nho Thai An peoples, and coral reef adventure in Vinh Hy Bay to recognize 2011 as national tourism year of the south central coastal area in Phu Yen. These activities attracted 450,000 international and domestic tourists. Dr. Pham Quoc Anh, the director of the Ninh Thuan Province Department of Culture, Sports and Tourism, said that the province is striving to welcome 1.3-1.4 million tourists by 2015 (of which international tourists will account for 14-15 percent), and 2.5-3 million tourists by 2020, of which international tourists will account for 19-20 percent. The tourism sector is expected to contribute eight percent to the province’s Gross Domestic Products (GDP) and create jobs for 10 percent of its workers by 2020. In order to achieve these goals, the tourism sector must be developed comprehensively, and must fully exploit the advantages of sea-based tourism, ecotourism and cultural tourism.
Tourist services obviously play an important role in the development of Ninh Thuan tourism. For example, the Sai Gon Ninh Chu Hotel, which is the only four star hotel of Sai Gon Ninh Chu, is located on a beautiful, isolated beach and resemble an attractive oasis. To exploit its advantages, the hotel has trained professional staff according to standards of the Saigontourist Company. The hotel is ready to serve high level officials and international senior experts. At present, the Sai Gon Ninh Chu is offering 
attractive tours such as the Vinh Hy Bay adventure, and local culture discovery to help tourists understand the traditional craft villages that make salt.
Nguyen Thi Thu Cuc, the general director of Sai Gon Ninh Chu Hotel said, “Sai Gon Ninh Chu wants to build a modern tourist complex along the beach with an entertainment center, a night club and luxurious bungalows. The hotel intends to build a mini golf course to meet tourists’ demand.”
To further solidify the position of its tourism sector in Vietnam and around the world, Ninh Thuan province will build luxury resorts in Vinh Hy and Mui Dinh tourism zones, develop tourism products and advertise local grape wine. The province also will focus on developing sea-based tourism zones of Binh Tien, Binh Tien – Vinh Hy, Binh Son – Ninh Chu, Mui Dinh and Ca Na. The mountainous area of Bac Ai – Ninh Son, Ninh Phuoc offers great potential to build ecotourism zones. A cultural tourism zone in Phan Rang – Cham Tower, Thuan Bac with Trau River tours, luxurious resorts, the Ma Trai golf course, Suoi Tien – Binh Tien tourists site and Hoa Lai tower is being considered as well. Ninh Thuan is striving to welcome 1.3-1.4 million of tourists by 2015, of which international tourists will account for 14-15 percent, that will contribute 12 percent to the province’s GDP and create jobs for 13 percent of local workers..
In addition, the province will develop high quality tourism projects and offer investors favorable conditions to attract more investment in provincial tourism and tourism services, while promoting community tourism.. . Cultural tourism combined with preservation and promotion of the tangible and intangible cultural values of local people will be the core of tourism development programs. These programs will motivate further development of provincial tourism./.
